For a shipyard to succeed, an understanding of the market is required. In the years prior to the study, the shipbuilding market had slumped. Over the same period, offshore rig building was more buoyant and returns from ship repair were tight. Within these broad business areas, smaller market segments are continually evolving. The attractiveness of each market opportunity needed careful consideration from a long term perspective and the facility needed to be optimised to maximise the financial return.
We analysed the existing markets across sectors of relevance to our client. Our shipyard and offshore market experts were able to draw their conclusions from accurate, timely input thanks to raw data analysis. Our understanding of the competitive environment and future market growth trends allowed us to set appropriate market capture targets for the facility. We used the analysis to directly shape target markets and strategic direction for this major new facility.