Finding the right approach forward
There’s one burning question that still stands between thousands of organisations and successful digital transformation: how?
One reason digital transformation has remained such a challenging topic for so long is that it can take a huge range of forms. It can involve creating a brilliant customer experience, digitising business processes, leveraging data, embracing new technology, adopting new business models and much more.
And even if you have successfully identified what you want to achieve with digital transformation, there is not one right way forward. It is a journey in which every organisation must find its own path.
To make matters worse, managers are under tremendous pressure to lead that journey, and be immediately successful. Today, digital transformation isn’t just a priority, it’s a necessity for everyone - a challenge in which managers must take the lead.