Phased market entry reduces risk and upfront investmentWe conducted in-depth market research to confirm the opportunity and identified interest in locally produced, more economically priced baby formula. Based on our research and projections, we proposed a phased market entry strategy, initially importing client-branded product from a third party which reduces risk and is less capital-intensive and more versatile. We also explored a two-phase greenfield factory investment.
Our analysis and financial model helped management in their strategic decision-making and delivered a higher rate of return and shorter pay-back time.
- LocationWest Africa
- ServicesA phased market entry strategy, initially importing client-branded product from a third party.