Results

  • 70%
  • 40%
  • 5

Phased market entry reduces risk and upfront investment

We conducted in-depth market research to confirm the opportunity and identified interest in locally produced, more economically priced baby formula. Based on our research and projections, we proposed a phased market entry strategy, initially importing client-branded product from a third party which reduces risk and is less capital-intensive and more versatile. We also explored a two-phase greenfield factory investment.

Our analysis and financial model helped management in their strategic decision-making and delivered a higher rate of return and shorter pay-back time.

Project facts

  • Client
  • Location
    West Africa
  • Period
  • Services
    A phased market entry strategy, initially importing client-branded product from a third party.
  • Team